Emergency Mobile Alerts

Emergency Mobile Alerts, also known as an EMA’s, are official messages sent by authorized emergency agencies to compatible mobile phones.

They are designed to keep people safe and are broadcast to all capable phones in affected areas from targeted cell towers. Alerts are only sent when there is a serious threat to life, health, or property, and may also be used occasionally for testing purposes.

If you receive an Emergency Mobile Alert, read the message carefully and take it seriously. The alert will explain what the emergency is, what action you should take, who issued the alert, and where to go for more information if needed.

For more information on Emergency Mobile Alerts and to check if your phone is compatible, visit the Emergency Mobile Alert section on the Get Ready website.

Happen to have missed an Emergency Mobile Alert message?

Check out the Emergency Mobile Alerts map on the Get Ready website which shows the area where an EMA was sent to.

Our Official Social Media Channels

Following official social media accounts is the best way to access accurate, up-to-date information, avoid misinformation, and receive timely updates when it matters most.

During an emergency, we share timely updates and official information on our Facebook page. Following us is an easy way to stay informed about emergency events and safety advice in the Bay of Plenty.

On our Facebook and Instagram, you’ll also find preparedness tips to help you and those you care about get ready for emergencies, regular weather updates, and the occasional giveaway.

Radio

In an emergency the radio may be your prime source of information if power and telecommunications  are impacted.  We recommend storing a wind up or battery-operated radio (with spare batteries!) in your emergency kit at home and/or grab bag so it’s ready to go if you need it. If you don’t have a radio at home, most people have a radio in their car. While national messaging will be available on all channels, for area specific information you will have to listen to your local radio stations.

Find your frequency

Is your emergency supply kit missing a portable radio?

You can also listen to emergency updates on the radio in your car if power or internet services are unavailable. If you don’t have a radio at home or in your car, you may be able to pop over to your neighbours, whānau or friends’ and ask to tune into theirs if they have one.

Know your neighbours

Connecting with those who live around you before an emergency occurs means you’ll know how to check in, share information, and support each other through challenging times, especially those who may need some extra help.

If you haven’t already, it is a good idea to share your contact details with your neighbours so you can get in touch with each other if an emergency occurs and share your emergency plan. You never know - you may be able to share resources with each other!

Drop into a local Civil Defence Centre or Community Emergency Hub if they have activated

In an emergency, Civil Defence Centres or Community Emergency Hubs may activate. They are a great place to access resources, information about what is happening in your area, and support others who are in a similar situation to you. If you would like more information about Civil Defence Centres and Community Emergency Hubs, please get in touch with your local council.

Other ways to stay informed

The most important way to stay informed is to understand your hazard risk and know the natural warning signs.

Some emergencies reach you faster than an official warning can. That’s why it’s important to recognise the natural warning signs and act quickly. Trust your danger sense, and don’t wait for an official warning. If you feel you are in danger, evacuate to a safe area immediately.
Learn more about hazards